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Jun

22

2017

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So Many New Zimbabwean Radio Stations But Where Is The Diversity?

by Tafadzwa Murangwana

Radio is a powerful medium that can be able to change people’s perspectives and enable them to make informed decisions. Recent surveys have pointed to appalling voter apathy among youths in Zimbabwe. One is bound to feel that this can be changed if the radio stations here do not over emphasise the entertaining role to precede over other roles.

The coming in of new radio stations had reignited hopes that there will be a rapid change in terms of content but that has been dashed as most of them are replicas of ZBC’ Power FM which most of the urban youths do listen to. The rural youths have been left out as most of these new stations do broadcast less in vernacular.

Some of the radio personalities have made household names for spewing trivialities. I have listened to some 3-hou r shows where you can’t draw

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