Bulawayo, January 25, 2012-The National Blood Services (NBS), Media Institute of Southern Africa (MISA) and Zimbabwe Union of Journalists(ZUJ) will on Saturday launch a campaign to encourage members of the public to donate blood.

The campaign follows the death of Zimbabwe Broadcasting Cooperation Current Affairs Manager, Freedom Moyo who died at West End Clinic in Harare on Tuesday last week,   after sustaining serious injuries in a traffic accident three days earlier.

Medical personnel who attended to Moyo struggled to secure emergency supplementary blood in the wake of his excessive bleeding from injuries sustained in the traffic accident.

In a statement, Esther Masunda, NBS Public Affairs Manager said the event will take place at the NBS offices next to Parirenyatwa Group of Hospitals along Mazowe Street in Harare at 1030hrs.

“The NBS will provide transport to members of the public interested in supporting this worthy cause. Transport will be available from Town House to the NBS offices as from 10am. A similar event will take place on the same day in Bulawayo at the NBS/ United Bulawayo Hospitals (UBH) at 10am,” she said