By Kenneth Matimaire
MUTARE – Entrepreneurship and learning
centre – Shinga – has opened doors to rural creatives and innovators who seek
to nurture their business ideas and projects.
Shinga – a digital hub was launched last
year in August to develop their small to medium enterprises (SMEs) or startups
for sustainable growth.
The platform, which has been
predominantly utilized by urbanites equips, harness and capacitates young
entrepreneurs overcome bureaucracy faced when establishing a business.
Shinga co-founder Desire Jongwe said
they have opened doors on the marginalised entrepreneurs from remote areas.
“Last year we had some sessions with
young rural entrepreneurs from Mutare Rural and we were very impressed,” Jongwe
He added that partnership with rural
based community trusts are in the pipeline.
Jongwe said this is being done to rope
in all citizens into the economic recovery matrix.
“Right now we are working towards a working partnership with some rural community trust in order to capacitate the young creatives in their areas. At Shinga we believe for Zimbabwe to be a middle-income country we need to bring the rural into the mainstream economy. We are very much willing to give a space and our time to help these creatives, resources permitting,” he said adding that the way forward is to forge partnerships with communities.
Jongwe said they partook in six areas under
the hub’s purview, such as co-working space, startup boot camps, incubation,
development and design.
Most importantly the rural creative are
also appraised on the importance of digital tools such as Facebook, Twitter and
websites to market their startups and services.
Jongwe said while making efforts to rope
in the marginalised, Shinga maintains its open door policy to all entrepreneurs
from various facets.
“Shinga (still) empowers business
owners, entrepreneurs, woman in business and youth at the hub through the
following ways co-working space, networking events and in-house consultancy
“Shinga creates an environment that
fosters starting, building and growing businesses, in a world where having an
idea is great but starting a business is greater. Moreover, Shinga helps
develop ideas into sustainable businesses through creative and innovation
habits ensuring they become market leaders,” he said.
The hub was established in order to cut
the red tap entrepreneurs face when starting businesses.
They are currently
working on Shinga Capital Fund