He said the Buy Zimbabwe Conference and Experiential Expo would be jointly hosted by his association and the National Economic Consultative Forum (NECF). He said the event would be held on March 29 at the five Star Meikles Hotel in Harare.
“The inaugural conference was in 2011 and was the basis that gave birth to the current Buy Zimbabwe campaign which now boasts of over twenty qualifying partners and a number of stakeholders that include Confederation of Zimbabwe Industries (CZI), Consumer Council of Zimbabwe (CCZ), Standards Association of Zimbabwe (SAZ), National Incomes and Pricing Commission (NIPC), Zimbabwe National Chamber of Commerce (ZNCC) and National Economic Consultative Forum (NECF) among others,” Muganda said.
“The theme for this year’s conference and experiential expo is Buy Zimbabwe – The Footprints and the Rising Sun which is in line with the Buy Zimbabwe motto of “Going Beyond Words”.
“To ensure that the conference is not just a talk shop, young aspiring entrepreneurs from the countries 10 provinces who will participate in the 2012 edition of the My Own Boss entrepreneurial television reality show will be charged with the responsibility of implementing the conference resolutions.”
He said Buy Zimbabwe was a competitiveness driver whose mandate is to unlock the country’s potential through a structured aggressive support of the production and consumption of local goods and services. “Buy Zimbabwe seeks to actively promote home-grown products for the domestic and global markets,” Muganda said.
“Our observation is that the media are a critical partner to the Buy Zimbabwe Campaign. The media will be useful in creating awareness not only for our activities but also for the local brands available in the country. This is also an opportunity to boost your advertising revenue by establishing sound relationships with local businesses that require increasing their visibility to the consumer.”
“It is my sincere hope that you can be available to share with the conference delegates your media house’ contribution to the future of Zimbabwean brands,” Muganda said. “Your continued support to the development of the country is well recognised.”