Specialist surgeon, Natasha Chapman, says the aesthetic market is booming and in South Africa more men are turning up for cosmetic procedures, particularly trying to fix their buttocks.
According to the American Society of Plastic Surgeons, 9% of cosmetic procedures are being done on men.
Chapman says the increase is due to a focus on good male appearance. “Non-surgical aesthetic market is booming world-wide, and the same is true here in South Africa. This includes both men and women. Less than 10 years ago, less than 1% of my patients in our practice were men.”
He says nowadays over 10% of the men are going for cosmetic procedures and the number is totally changing. “In men particularly the most popular procedures are probably buttocks usually for frown lines and often for hyperhidrosis a condition of excessive sweating under the arms.”