Madrid, April 28, 2014-Nike has unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the World Cup in Brazil.
“This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.”
All home and away kits for the ten federations that will wear Nike in Brazil were showcased at an event in Madrid.
The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology.
They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country.
Brazil is one of the countries that has worn the Nike brand for years.
Bafana Bafana were also recently added to the growing list of teams sponsored by the brand.
Unfortunately, the latter will not be taking part in Brazil.
Nike has also created a collection for players to wear throughout various moments during the tournament.
Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.
“The overall goal was to create iconic and memorable pieces for the players to wear throughout their time in Brasil,” said Lotti. “This is the biggest moment in their football careers; we wanted to deliver players our very best product to help them perform their best on-pitch and inspire them off-pitch.”
Lotti and his team also designed and curated a wide range of off-pitch lifestyle pieces linked to each federation for fans.
The off-pitch styles include: The N98 Track Jacket, The Nike League Polo, Nike Tech Pant, Tech Fleece Full Zip Hoody, The IRD Saturday Jacket and Tiempo ’94.
“These collections allow players to be unified and stylish off the field, and are also available for fans to show their support,” said Lotti.
Lotti’s team also worked with the Women’s Training team, Nike+, Hurley and Jordan Brand teams to create pieces inspired by football in Brazil.
Jordan Brand created a special edition version of the Air Jordan 6 to celebrate Brasil’s quest for their sixth star.
“Neymar loves Jordan. Jordan loves Brazil and the style of play.
The team chose the Air Jordan 6 as a nod to the Brazil team going for their sixth victory,” said Lotti.
The larger Jordan Brand collection inspired by Brazil will be released in the coming weeks.