PSL Deal With ZBC Recipe For Disaster

ZBC will be beam live all the premiership matches and then share the money accrued from selling advertising space with the PSL.

The details of the how much the ZBC and the PSL would each share was not made available at the launch at Meikles Hotel on Tuesday.

However analysts fear the deal could be a recipe for disaster for the PSL as the ZBC is struggling to lure the corporate world to buy advertising space on television and national radio. The locals have also switched to pay stations such as Supersport shunning the local broadcaster.

The Premier Soccer League has also roped in advertising agency Gary Thompson & Associates to markert the matches and sell advertising space.

The deal is also likely to suffer a stillbirth as the ZBC do not have the capacity to beam the all the live matches as they have two outside broadcasting vans one based in Harare and the another in Bulawayo.

Against this background the PSL has grown with some teams such as Shabanie Mine which are based in Zvishavane being promoted to join the league. Masvingo also boast of FC Victoria. It remains to be seen whether ZBC has the capacity to reach these outlying areas and cover the matches.

Thompson said the most expensive advertisment will cost US$200 000. The cocktail of rights includes advertising, promotions, radio linkage, production, segment branding and sport advertising.

A spot advertisement on radio will cost US$2 000.

Meanwhile Black Mambas have received a major sponsorship boost ahead of their return to Premiership football after 17 years in the wilderness.

The newly promoted side on Wednesday received a $650 000 sponsorship package from Twalumba Holdings to cover their participation in the PSL for the next three years.

In addition the Zimbabwe National Army side will get an extra USD 10 000 from Twalumba Holdings if they beat Highlanders at Barbourfields Stadium on the opening day of the season on Saturday.

According to the executive chairman of the sponsoring company, Doctor Nkululeko Sibanda, the sponsorship is effective from March 1 and Mambas received $250 000 for the 2010 season with the two coming season sharing $200 000 each.

“We hope this partnership will bear fruits and that Mambas will be a force to be reckowned with in Zimbabwean football,’ said Sibanda.

Sibanda said the sponsorship was aimed at enabling Mambas win the Zimbabwean championship and hopefully play in the Caf Champions League. “We would not have put our money there if we did not believe they can do it,” said Sibanda.

Mambas sold their franchaise in 1993 to Blackpool having been formed in 1984 discovering and nurturing the talents of the likes of Masimba Dinyero, Gilbert Kapuka, Reason Dahwa, Biggie Chumba, Colins Kabote, among many other stars.

They returned to the Premiership after winning the four team play offs that included Njube Sundowns, Msvingo United, and Quelaton.