The Director-General of UNESCO, Irina Bokova, suggested the date of 13 February, the day when the UN radio was established in 1946.
The new World Day should raise awareness about the importance of radio, facilitate access to information through radio and enhance networking among broadcasters.
Radio has to be recognised as a low cost medium, specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level.
Furthermore, radio has a strong and specific role in emergency communication and disaster relief. There is also a changing face to radio services which, in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets. However, it is said that up to a billion people still do not have access to radio today.
A wide consultation process started in June 2011, carried out by UNESCO and included all stakeholders, i.e. broadcasting associations; public, state, private, community and international broadcasters; UN agencies; funds and programmes; topic-related NGOs; academia; foundations and bilateral development agencies; as well as UNESCO Permanent Delegations and National Commissions. Among the answers, 91% were in favour of the project. The leader of the project, the Academia Española de la Radio, received over 46 letters of support from diverse stakeholders, including the Arab States Broadcasting Union (ASBU), the Asia-Pacific Broadcasting Union (ABU), the African Union of Broadcasting (AUB), the Caribbean Broadcasting Union (CBU), the European Broadcasting Union (EBU), the International Association of Broadcasting (IAB), the North American Broadcasters Association (NABA), the Organización de Telecomunicaciones Ibeoramericanas (OTI), BBC, URTI and Vatican Radio among others.
The objectives of the Day will be to raise greater awareness among the public and the media of the importance of radio; to encourage decision makers to establish and provide access to information through radio; as well as to enhance networking and international cooperation among broadcasters.
The consulted stakeholders also proposed ideas for the programme of celebration: extensive use of social media, annual themes, a dedicated website enabling virtual participation, special radio programmes, radio programmes exchange and a festival involving key partners among others.
The Executive Board recommends that the Director-General of UNESCO submits the final resolution to the United Nations General Assembly for endorsement. UNESCO