UNILEVER Africa has launched the Unilever Africa Idea Trophy in an effort to create an out-of-the-classroom learning experience that focuses on the development of personal and entrepreneurial competencies among students in Africa.
Unilever Africa says the competition with attractive prizes, which requires students to write an advert idea with a maximum of 250 words, is meant to make students formulate an idea of how business works.
“It is a challenging and creative experience, where you need to figure out how business works in real life while developing your own skills and competencies. In a maximum of 250 words, students must produce a creative, powerful and inspiring idea for an advert that explores the need for physical closeness. Your idea should be engaging enough to get our consumers to participate and share similar experiences and it should be scalable across the continent of Africa.
“We will be looking for the student’s excitement and passion, creative ideas built on an innovative strategy, great fit with the project brief, applicability to real business life and appeal to Close Up’s target market,” the statement noted.
Unilever says that victors stand a chance to win paid internship opportunities or a trip to the Global Future Leader’s League.
“By taking part in Unilever Africa Idea Trophy, one could win a trip to the Global Future Leader’s League at one of Unilever’s global hubs and a highly coveted internship at Unilever.”
The Unilever team is currently on an outreach meeting students from different universities in Zimbabwe with Great Zimbabwe University and Midlands State University having already been introduced to the great opportunity.