Zim Tourism Increase By 17 Percent

Statistics from the African Development Bank (ADB) economic review how that tourist arrivals in the third quarter were 768 000 up from 637, 300 recorded in the same period last year.
The Zimbabwe Tourism Authority (ZTA) is projecting that the industry will contribute 15 to the Gross Domestic Product (GDP) by 2015.
The African Development Bank noted that the mid-year hotel room occupancy increased slightly from 38 percent in 2011 to 39 percent in 2012.
The African market emerged as the main source after accounting for a 19% share of the total tourist arrivals.
The European Union market came second contributing 18 percent. Within the EU, the United Kingdom however remained the main source with a 26 percent share of tourists visiting Zimbabwe.
The Middle East supplied the least number of tourists with only 1 466 visiting Zimbabwe.
The figure represented a 36 percent decrease compared to last year.
The rise in tourist arrivals showed commitment to the recovery of the industry government and private sector.
The Minister of Tourism and Hospitality Industry, Walter Mzembi says Zimbabwe’s tourism industry is now the fastest growing in the world after China contributing 8,2 percent to the Gross Domestic Product (GDP).
Mzembi said latest figures from the World Travel and Tourism Council (WTTC) show that Zimbabwe’s tourism industry’s contribution to GDP will be 8,2% for the next decade.
“This makes Zimbabwe the second fastest growing tourism industry in the world second only to China. It is a favourable rating by any standard but we have to work hard to maintain those figures as the test of the pudding is in the eating,” said Mzembi.
WTTC is a forum for business leaders in the Travel and Tourism industry who work to raise awareness of travel and tourism as one of the world’s largest industries, supporting 255 million jobs and generating 9 percent of world GDP.